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HOT MADIRA BEDI

As an inveterate news watcher on TV, I often wonder to whom the news is directed. I wonder even more when I see their ratings. Granted that NDTV 24 x 7 in English is for the educated, reasonably sophisticated viewer, both young and old, but I have found the channel a bore after the budget. Whenever I switch it on casually, I find it discussing the market news, morning, noon, and night, with scoreboards like those for cricket telling viewers about the stock market. Now 7 p.m. is a convenient time for people just returned from office or housewives getting their breath back before thinking of dinner or going out. But again in the evening news it is more of stocks and shares. Anyone watching out anxiously for news about the lorry drivers held hostage in Iraq had to do a spot of surfing to find out about them. Of course, NDTV English got the riveting exclusive of M.S. Kohli’s confession to rape and murder and we must applaud the initiative of Swati Maheswari in getting it. Pity it was later whittled down to a publicity gimmick by the Punjab Police. NDTV is very good when it comes to off-beat reporting. But I must confess I switch to its Hindi channel when the market news gets me down. Actress mandira bedi Mandira bedi is well know for her body